East Champaran a historic place from where Mahatama Gandhi approved the potential of satyagraha opposed to the British rule, is fast appearing as the heart of flower trade by the farmers.
According to an estimate the flower trade and Flower Exporters in the district, about 100 km from the state capital, is valued at Rs five crore annually at present.
Flower cultivation is becoming popular among farmers involved in other types of cultivation and thus shifting to flower cultivation.
Rajnigandha, Lilly and Chandramauli are the popular varieties of flowers grown here. Vast tracts of land in Motihari, Madhuban, Pakridayal and Chakia blocks could be seen blossoming with flowers.
According to the traders involved in the cultivation, over 500 farmers of the district have shifted to flower cultivation and are harvesting rich commercial gain.
Since the district is on border with Nepal where the Indian Flower Exporters are sending the flowers to international markets through which Nepal earns a handsome profit. Besides, flowers in bulk are sent to West Bengal.
More than 25 shops selling flowers have come up in the heart of Motihari town which is popularly known as ï¿½Phool gaonï¿½ (flowers village),as the flower trade gaining popularity.
According to the Horticulture department the government was promoting cultivation of flowers by giving almost 90 per cent subsidy on cultivation of gladius. The government has set up poly houses at four places in the district to train farmers in floriculture.